Swiss Watch Agency Operations: The Profitability System

In today's episode, we're opening the engine room with Marcel Petitpas, CEO and Co-Founder of Parakeeto, who's built what he calls the "swiss watch" of agency data management systems. Marcel has helped agencies go from zero profitability to 27% net profit in under 60 days through his systematic approach to operational optimization.

As margins get tighter and clients demand more for less, Marcel reveals his Agency Profitability Flywheel—a 4-step framework that transforms agency chaos into systematic profit improvement. Unlike other solutions that force agencies to replace their entire tech stack, Marcel's swiss watch methodology works with existing tools to create precision data management that actually drives decisions.

We dive deep into how agencies can stop "measuring lots of things without understanding why" and start focusing on meaningful metrics that directly impact profitability. Marcel shares practical insights on utilization rates, delivery margins, and the qualitative feedback loops that separate profitable agencies from those struggling to stay afloat.