Why Developers Build Websites Google Can't Find
Featuring Milan Savov, Founder & CEO of SmartClick Agency
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About This Episode
Most web developers build beautiful websites that search engines can't find—but Milan Savov built an entire agency around fixing this costly disconnect. In this episode, Milan reveals how recognizing the gap between web development and SEO became the foundation for scaling from solo freelancer to agency CEO.
Milan walks us through his three-phase systematic approach: Smart Audit, Smart Transformation, and Smart Strategy, sharing real case studies where companies like Adeva ranked 4,796 keywords on the first page within 18 months, and JTF Marketing achieved 133% increases in homepage impressions with 400% more clicks on key pages.
From his documentation before automation operational philosophy to building CheckMyBacklink as a proprietary tool, Milan demonstrates how identifying operational gaps in the market can transform both client results and agency growth. Whether you're bridging technical and strategic worlds or systematizing your SEO processes, this episode reveals the operational playbook behind sustainable agency scaling.
Key Takeaways
- • Most developers build beautiful sites that search engines can't find
- • The three-phase approach (Smart Audit, Smart Transformation, Smart Strategy)
- • Documentation before automation philosophy prevents expensive mistakes
- • Conversion-driven keywords focus on traffic
- • Creating proprietary tools like CheckMyBacklink alongside agency services
Links & Resources
- SmartClick Agency - Milan's agency bridging web development and SEO
- Earn the First Million Book - Milan's recent book on agency growth
- Connect with Milan on LinkedIn - Follow Milan's insights on SEO and agency operations