Why Agencies Only See 2% of Their SEO Data
Featuring Matthew Mellinger, Co-founder of SEO Gets
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About This Episode
In this third episode of The Agency Engine Room, I sit down with Matthew Mellinger, co-founder of SEO Gets. While most agencies trust Google Search Console’s data at face value, Matthew discovered they’re only seeing 2% of their actual search performance data. What started as his own agency reporting nightmare led him to co-found a platform that’s helped agencies escape the limitations that Google doesn’t want you to know about.
Matthew reveals Google’s dirty little secret with anonymous queries, why the 1000-row limit means you’re missing 49,000 rows of critical data, and how this creates the perfect storm for client churn. He shares the portfolio management systems and reporting frameworks that rebuilt trust with burned business owners.
Key Takeaways
- • GSC only shows 2% of actual search performance data due to anonymous queries
- • Agencies managing 100+ domains need systematic portfolio management approaches
- • Strategic reporting frameworks focusing on ROI over vanity metrics
- • Master dashboard systems save hours per week by eliminating manual GSC navigation
- • Monthly email reports with proper structure build stronger client relationships
Links & Resources
- SEO Gets Platform - The platform that replaces Google Search Console with complete data visibility
- Connect with Matthew on LinkedIn - Co-founder of SEO Gets
- SEOwind - Content AI agent tool that Matthew uses for content optimization