EP 002
May 28, 2025
•
45 minutes
The Hidden System Behind Journalists Coming to You
Featuring Kris Flank, CEO of LunarLinks
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About This Episode
Your agency’s digital PR might be sabotaging client relationships. Most agencies flood journalists with generic pitches, burning bridges and delivering zero results.
Kris Flank is CEO of LunarLinks, a digital PR agency that’s flipped this broken system. They’ve built operational controls so sophisticated that journalists now reach out to them first for expert commentary. With years of experience in link building and digital PR, Kris has created systems that protect client rankings while scaling quality relationships.
You’ll find the hidden operational engines that transform scattered outreach into systematic relationship building.
Key Takeaways
- • Build genuine relationships with journalists instead of sending generic AI-generated pitches
- • Implement quality control systems to refuse orders that could harm client rankings
- • Create expert commentary workflows with quick response times (within 2-4 hours)
- • Focus on high-traffic, quality websites rather than just domain authority scores
- • Establish operational differences between serving agencies and direct brand clients
Links & Resources
- LunarLinks Website - Digital PR and link building services
- Connect with Kris Flank on LinkedIn - CEO of LunarLinks
- Loom Screen Recording Tool - Video messaging tool for async communication