EP 001
May 14, 2025
•
37 minutes
Why Your Most Expensive Staff Should Handle Reporting
Featuring Justas Malinauskas, Founder of Whatagraph
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About This Episode
Your agency’s manual reporting might be costing you more than just time—it’s eroding client trust and burning out your best talent. In this inaugural episode, Justas Malinauskas, co-founder of Whatagraph, reveals why putting junior staff on reports is actually a 40+ hour weekly drain on billable work.
Justas shares how one agency boosted retention by 40% in a single quarter simply by changing their reporting approach. You’ll discover the counterintuitive “show zeros” strategy that drives automatic upsells and learn why weekly touchpoints outperform monthly reports for building lasting client relationships.
Key Takeaways
- • The true cost of manual reporting beyond hours: senior talent burnout and trust erosion
- • How one agency’s reporting overhaul increased retention by 40% in a single quarter
- • The counterintuitive “show zeros” strategy that drives automatic upsells
- • Why weekly reporting creates stronger client relationships than monthly touchpoints
- • Three critical configuration errors that sabotage reporting systems from day one
Links & Resources
- Whatagraph - Automated reporting platform
- Connect with Justas on LinkedIn